The Public Good Projects collects and monitors big data from all publicly available sources, such as social
and digital media (Twitter, Instagram, Facebook, YouTube, Vimeo), online forums, online Q&A websites, review sites, online media such as news sites and blogs, print
media such as trade journals, magazines, and newspapers, and broadcast television.
PGP’s techniques provide previously unavailable retrospective and real-time data for monitoring of issues related to SSBs. Information contained within these reports
provides an overview of the volume and content of online conversation related to SSBs, and highlights the most influential drivers of conversation. Data can help
organizations understand the types of information that the public are exposed to and the messages that appear to be gaining traction in discourse. These reports are
provided free of charge to all organizations that are working on issues related to reducing consumption of sugary drinks.